YEAR 1: INTRODUCTION TO COMMERCIAL ARTS
- 1.Writing Principles
- 2.Concepting and Ideation
- 3.Branding Fundamentals
- 4.Public Relations Basics
- 1.Copywriting for Print
- 2.Copywriting for Web
- 3.Copywriting for the Moving Image (Video)
- 4.Adapting Tone and Voice Across Formats
- 1.Art Direction Fundamentals
- 2.Look Development for Practical Image Making
- 3.Look Development for 3D Pipelines
- 4.Pre-Visualization and Shot Planning
- 1.Design Principle — Balance
- 2.Design Principle — Contrast
- 3.Design Principle — Emphasis
- 4.Design Principle — Movement
- 5.Design Principle — Rhythm
- 6.Design Principle — Unity
- 7.Design Principle — Proportion
- 8.Applying Principles in Motion Design
- 9.Applying Principles in Web Design
- 10.Applying Principles in UI for Web Apps
- 1.Principles of Illustration
- 2.Illustration for Video and Animation
- 3.Illustration for Websites
- 4.Illustration for Web Apps
- 5.Line, Form, and Visual Style Development
- 1.Fundamentals of Visual Composition
- 2.Lighting for Photography and Video
- 3.Introduction to Videography
- 4.Introduction to Photography
- 5.Camera Settings and Exposure Theory
- 6.Planning and Capturing Visual Assets
- 1.Post-Production Principles
- 2.Photography Post Techniques
- 3.Applying Color and Contrast in Stills
- 4.Editing for Interview-Driven Video
- 5.Editing for Voiceover-Driven Video
- 6.Editing for Dialogue-Driven Scenes
- 7.Commercial Animation 101
- 8.Audio 101 for Editors
- 1.Principles of Motion Design
- 2.Working with Keyframes and Timing
- 3.2D Animation Fundamentals
- 4.3D Animation Fundamentals
- 5.Visual Style in Motion
- 6.Motion in Branding and Interfaces
- 1.Introduction to VFX and Compositing
- 2.Color Grading Theory and Practice
- 3.Advanced Audio Techniques (Mixing & Design)
- 4.Finishing Techniques for Delivery
- 5.Workflow and File Management for Post Teams